EH&S Style Guide

7 Brand Elements The Iowa State Brand Standards Guide is a set of graphic elements and guidelines that, when properly executed, holds all the colleges, units, institutes, and centers within our university together. Each ele- ment has a specific role in preserving our universitys prestigious reputation in the academic world. Wordmark – primary identifier for the entire university and all its segments. Nameplates have been downloaded to H:\AllStaff\Graphic Elements\Publications Graphics. Typography – gives a voice to your message. Color Palette – creates the foundation for your communication. There is a primary palette, secondary palette, and combinations to avoid. Photography – draws attention to your message. Editorial – delivers the tone of your message. It is crucial that we use these elements wisely and responsibly. They represent the university as a whole. Adhering to these guidelines fosters a strong brand identity for Iowa State University and helps ensure consistency throughout all internal and external communications. Due to the multitude of mediums used in communications today, our guidelines include variations of these elements to maintain this university’s standards of excellence